ITALIAN STYLE US UNQUESTIONABLY DRIVEN BY A PASSION FOR BEAUTY AND DESIGN PAIRED WITH AN UNENDING QUEST FOR INSIGHT AND INNOVATION. THESE ARE THE VERY SAME CORE VALUES THAT HAVE MADE DEBORAH MILANO THE LEADING NAME IN ITALIAN COSMETICS FOR OVER 50 YEARS.
Founded in 1903 and now in its fourth generation, the company is driven by a characteristic Italian passion for creating the perfect cosmetic: a high-quality formulation at a fair price that gives every woman access to professional looking make-up.
Deborah Milano: ITALIAN BEAUTY SINCE 1962
Deborah Milano, since 1962 is Made in Italy excellence. Creativity, beauty, passion, attention to detail, taste. The all-Italian ability to propose, with the accessibility of industrial production, the refinement and originality of handcrafted products, transformed by the inspiration of well-known designers into surprising “objects to touch”.
DEBORAH: YOUTHFUL FLAIR DRIVEN BY A QUEST FOR INNOVATION
The Deborah brand appeared in the 1960s, brilliantly capturing the emerging teen spirit in all its vibrancy. Deborah rolled out the first automatic mascara in 1962, breathing new life into the world of make-up. Beauty was no longer for the few – it became a dream come true for many. Deborah was the first brand to target younger consumers, at prices they could afford.
DEBORAH, FASHION AND PASSION
Just as make-up yielded to the winds of change in the 1970s, so did fashion, with many fashion houses launching prêt-à-porter, or ready-to-wear collections at affordable prices. With innovation built into its DNA, Deborah stepped out of its comfort zone by seeking unprecedented partnerships with some of Italy’s leading fashion designers, including Krizia, Versace and Fiorucci.
STILL INNOVATING
The Deborah Group’s focus in 1991 once again turned to innovative skin care formulations with the birth of the Bioetyc line that harnessed biotechnology to deliver safe, high-performance products, again making a name for itself as a company that blazes a trail in technology and innovation.
MISS ITALY WEARS DEBORAH
For a company whose mission statement is centred round one word: “beauty”, the next obvious step was to become an official sponsor of the Miss Italy beauty contest in 1997, creating a pageant-day look for the winner.
DEBORAH BLURS THE LINE BETWEEN FASHION AND DESIGN
In 2008, Deborah entered into partnership with leading fashion houses and started participating regularly in Milan’s Fuori Salone, boosting the brand’s profile on the fashion & design scene.
DEBORAH ROLLS OUT DERMOLAB, THE SKINCARE SPECIALIST
DermoLab, the exclusive skincare line launched by the Deborah Group in 2010, embodies absolute excellence in terms of technology and innovation.
DEBORAH’S FORMULA PURA LINE: silicone, paraben, petrolatum and fragrance free
Heeding consumer demand and supporting current trends, the Deborah Group laboratories developed the FORMULA PURA line of products that are silicone, petrolatum and fragrance free and deliver 100% cosmetic performance. The line is ideal for women who care about where ingredients come from but don’t want to give up using make-up and feeling beautiful.
ANNOUNCING #THENEWBEAUTY. MAKE-UP THAT INSPIRES AWARENESS del makeup
During the Covid lockdown of 2020, Deborah Milano began wondering what role make-up could play in a woman’s everyday life. The company went on to ask fifty social influencers and many followers to tell their story.
That experience led to a short film entitled #TheNewBeauty that addresses the new conscious role of make-up from a range of different perspectives. Staying home, often on our own, has helped us realise that we don’t just wear make-up for others, we wear make-up for ourselves. When we’re beautifully made up we feel good, and it shows in the mirror.
FIND OUT MORE ABOUT DEBORAH MILANO!
innovation lab
the Deborah Group LABORATORIES
The Deborah Group laboratories’ team of R&D experts pull out all the stops when it comes to delivering a steady stream of original, next generation technologies, formulations and textures to keep the brand ahead of the cosmetics curve.
Design
LIVE THE BEAUTY
The Deborah Group prides itself on keeping the flag flying high for top-quality beauty products branded Made in Italy and manufactured with materials, designs and colours that are unmistakably Italian.
AFFORDABILITY
democratic beauty
Deborah Milano’s time-honoured mission is to make beauty accessible to millions of women everywhere. Beauty that encompasses make-up, design and fashion. With an offering underpinned by value for money and distributed through a multitude of retailers across a far-reaching global distribution network.
