EyeshadowFORMULA PURA EYESHADOW

Deborah Milano has revamped its Formula Pura eye shadow with a new formulation certified by Italy’s CCPB (Consortium for the Control of Organic Products): 100% of the ingredients are now of natural origin, and 20% are certified organic.

The weightless, silky-smooth hues are highly pigmented and deliver intense colour payoff for those who want to be noticed!
There are nine rich shades in satin and matte finishes, for stepping out in the most stylishly feminine make-up look, whatever the occasion.

There are no synthetic fragrances, petrolatum, silicones or talc in the formulation, and it’s infused with nourishing Avocado Oil to leave the eyelids feeling super-comfortable.

Ophthalmologist tested specifically for sensitive eyes, Vegan-friendly, and cruelty-free.
Ideal for consumers searching for natural, ethically-sourced cosmetics.

What’s more, the eye shadow comes in sustainable packaging made from 65% recycled plastic*, and featuring a stylised leaf motif on the surface

Available in 9 shades. * excluding the lid